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Justworks
Project Type /
OOH Campaign, Strategy, Copy
Date /
2019
Creative Team /
Ashley Stevens, Annie Vaughn, Keggen Griffith, Mel Harvey
A milestone for any New York creative — seeing your work on the subway!
In this national OOH campaign for Justworks, we were tasked with building on previous creative successes and placing an emphasis on educating consumers on why to choose Justworks. The brand was already buzzing with clever placements, but the market was less saturated than it is today, and thus baseline understanding of the what and why of PEOs was low.
As Producer and Copywriter, I facilitated and executed a messaging-forward approach, highlighting the tangible positives of engaging Justworks. The work was tailored per market, to resonate with employees and corporate decision-makers alike in NYC, Chicago, SF, and Atlanta.
